The Automatic Title Swap Program is an exciting lead generation system that successfully yields both primary and secondary business. This beacon score driven program is essentially a new and improved version of an existing, proven mail concept. The official 4-piece mailer is attractively packaged with a full-window envelope that gets opened. Prospect interest is gained via an official certificate that resembles an automotive title, an offer letter detailing the program, a pre-approved check, and a down payment or trade voucher. This program's success relies in part upon the cooperation of one or two designated individuals in the dealership who will receive incoming calls, qualify prospects and schedule sales appointments.

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