With so many available options for promotional programs and campaigns, choosing a company to work with can be as challenging as staging the event itself. Because the content and list sourcing used by many marketing companies is often similar, dealers must consider other factors that directly influence the success of a campaign. Attention to detail in layout, presentation and packaging are critical elements that can significantly increase consumer response, sales and profits. Read on to find out what gives Automatic a competitive edge.

Creative Design - Image is Everything
Automatic stands alone in offering clients 100% custom designed mailers. By avoiding pre-printed stock and mass mail templates, we assure that your uniquely crafted piece will properly project your store's image while helping achieve your specific sale goals. We provide 4-color printing and incorporate dealer furnished and factory images to maximize personalization and preserve product integrity. Additionally, by following stringent manufacturer guidelines, Automatic allows you every possible opportunity to recoup a portion of your program costs through co-op advertising.

Intelligent List Sourcing - Your Most Powerful Asset
While Automatic utilizes a variety of list sources, including Polk's industry leading products, some of our programs utilize the dealers most powerful yet underutilized asset, the internal database. Once obtained, the database is thoroughly cleansed then sent to NCOA (National Change of Address) for the ultimate in purification. Upon return, a demographic analysis allows us to create the most effective targeted list possible for your campaign.

In select states, Automatic has access to vehicle registration data, allowing us to select prospects by vehicle year, make and model. Though slightly more expensive, these lists are often preferred, since dealers can reach registered owners who might have purchased their car elsewhere. This added element of "conquering" can be especially beneficial for programs that are designed for customer retention.

Timely Fulfillment - Automatic Delivery
While two weeks lead time is typically required for most promotional programs, some of our campaigns can be turned around in as little as 48 hours. Also, because we store all of our "one-time use" custom designs, we can often use them as a starting point for a dealer that desires a similar concept. This can help expedite your program and get you the results you need in Automatic fashion.